Pillar 3 · Focus area 1 of 3
Assess whether pricing and packaging provide a sensible and coherent way to convert customer value into revenue, without obvious complexity, inconsistency or misalignment.
This focus area belongs to the Coppice Labs Audit for digital-product exit readiness. It sits within Commercial Model, Pillar 3 of 5.
A strong product still needs an appropriate way to capture value commercially. Pricing should be understandable, broadly aligned with the value customers receive, and free from obvious issues such as excessive discounting, highly bespoke arrangements or unnecessary pricing complexity.
Determine whether the company has a clear and coherent pricing and packaging model that broadly captures the value customers receive, is applied with explainable consistency, and has no obvious mismatch between revenue and the usage, delivery effort or supplier costs needed to provide the product.
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