Pillar 1 · Focus area 2 of 4

Activation

Assess whether target customers can reach meaningful first value reliably and within an appropriate amount of time and effort.

This focus area belongs to the Coppice Labs Audit for digital-product exit readiness. It sits within Customer Value, Pillar 1 of 5.

Why it matters

A product can have a compelling value proposition but still fail if customers struggle to experience it. Reliable activation and appropriate time-to-value show that the promised value is accessible in practice.

The conclusion we need

Determine whether target customers consistently reach a clearly defined and customer-meaningful first value within an appropriate amount of time and effort, with credible evidence of the rate, variation and causes of successful, delayed or failed activation.

What we examine

The questions we will answer

  1. What does meaningful first value look like for each target customer or use case, and how is that definition validated?
  2. What proportion of target customers reach first value?
  3. How long does it take target customers to reach first value?
  4. What must customers and the company do before first value is reached, and where does the journey stall or fail?

Talk to us

Free advice on your exit readiness

If you have a digital product we would love to chat to you to discuss your product and what you can make clearer before buyer scrutiny.

Discuss your exit readiness